This branding design project (2024) explores the contrasting perspectives in branding the late hip-hop artist Capital STEEZ.

One set focuses on commercial appeal, polished aesthetics, and mass audience engagement. The other set reflects how an artist might have chosen to represent themmself—highlighting raw expression, underground culture, and anti-establishment themes.

The project visually contrasts industry-driven narratives with authentic self-identity to show different ways branding can be interpreted.